Rochester Business Spotlight
Put your business in front of Rochester.
Living Rochester Suburbs features local businesses through original video, social distribution, newsletter exposure and community storytelling.
Or email livingrochestersuburbs@gmail.com
Real local reach.
A Rochester audience across Instagram and TikTok, alongside the newsletter and this website.
Followers
- 5.7K+
- TikTok
- 4.9K+
Monthly reach
- 500K+
- TikTok
- 250K+
Engagement
- Monthly interactions
- 30K+
Living Rochester Suburbs channels, as of September 2026. Instagram and TikTok figures are separate and are not combined. Reach and engagement vary from post to post.
What a Business Spotlight can include
The exact mix is agreed on the discovery call, so a feature may not include every part.
- 01
An original spotlight video
A short film about your business, shot and edited for Living Rochester Suburbs.
- 02
Your story, on location
Filmed where the work happens, with the founder or team telling it in their own words.
- 03
Instagram distribution
Published to the Living Rochester Suburbs Instagram account.
- 04
TikTok distribution
Published to the Living Rochester Suburbs TikTok account.
- 05
Newsletter mention
Where it fits the issue, the feature is included in the Living Rochester Suburbs newsletter.
- 06
A feature on this website
Where the story suits it, a written feature is published on livingrochestersuburbs.com.
- 07
Final media you can reuse
Where agreed, approved final video and photos are yours to post on your own channels.
How it works
- 01
Discovery
A short, free call about the business, the story and what makes it worth featuring. We tell you honestly whether it is a fit.
- 02
Story and production
We develop the angle, plan the shoot and produce the feature.
- 03
Publish and distribute
The feature goes out on the Living Rochester Suburbs channels agreed for your package.
- 04
Keep the content
Where included in the agreement, you reuse the approved final media on your own channels.
Why Living Rochester Suburbs
- A Rochester audience
- The people following Living Rochester Suburbs are here for Greater Rochester, not a national feed.
- Editorial context
- Your business appears inside coverage of what is opening, growing and changing around the region.
- Real storytelling
- Features are about people and places, filmed and written by someone who covers this area for a living.
- More than one channel
- Short-form video, the newsletter and the website reach people in different ways.
- A housing, business and development readership
- The same audience follows new construction, openings and local business updates.
- Website and social together
- A feature can live on a searchable website as well as in a feed that scrolls away.
Who it’s for
- Restaurants and cafés
- Retail shops
- Local service businesses
- Builders and developers
- New openings
- Established Rochester companies
- Attractions and venues
- Hotels and hospitality
- Community organizations
- Local founders
Every feature is reviewed for fit with Living Rochester Suburbs, so not every request is accepted.
Story formats
Examples of formats we produce, not past clients.
Format 01
Founder story
Why they started it, and why here.
Format 02
New business opening
The first look before or during opening week.
Format 03
Local business feature
What the business does and who runs it.
Format 04
Behind the scenes
How the work actually gets done.
Format 05
Development or builder feature
A project, a site, the people building it.
Format 06
Restaurant spotlight
The kitchen, the menu and the story behind them.
Where it can run
Distribution may include the channels here. Placement is determined by the selected feature package and story format.
Instagram
Short-form video to the Living Rochester Suburbs account.
5.7K+ followers@living_rochester_suburbs on Instagram (opens in a new tab)
TikTok
Short-form video to the Living Rochester Suburbs account.
4.9K+ followers@living.rochester.suburbs on TikTok (opens in a new tab)
YouTube
Where a longer cut suits the story.
Newsletter
A mention or section in an issue, where it fits.
Website
A written feature on livingrochestersuburbs.com, where appropriate.
Questions
- What types of businesses do you feature?
- Rochester-area businesses with a story worth telling: restaurants, shops, service businesses, builders, developers, venues, community organizations and founders. Every feature is reviewed for fit, so not every request is accepted.
- Where will my feature appear?
- Distribution may include Instagram, TikTok, YouTube, the newsletter and this website. Placement is set by the package and story format agreed on the discovery call.
- Do you guarantee views or leads?
- No. Audience reach and engagement vary from post to post, and no specific views, leads, bookings or sales are guaranteed. The audience figures on this page describe the channels, not the results of any one feature.
- Can I reuse the video?
- Where it is included in your agreement, yes: you can post the approved final media on your own channels.
- How does the process work?
- A free discovery call, then story planning and production, then publishing on the agreed channels. You review facts for accuracy; the editorial wording stays ours.
- How do I get started?
- Book a free discovery call, or email livingrochestersuburbs@gmail.com with a few lines about your business.
Rochester Business Spotlight
Let’s talk about your business.
If you run a Rochester-area business and want to explore a Living Rochester Suburbs feature, book a free discovery call.